Recent asking prices, supply, and sale pace can help you set a stronger listing strategy.
Wondering if you can list high and wait for the right number in Houston, TX? My rule is to price with precision, not optimism, because supply stood at 5 months last month and recent closings averaged 96.4% of asking.
The immediate answer is that pricing discipline matters. Supply stood at 5 months recently, the market registered as balanced, and the typical asking price for active homes was $320,000 last month, while the typical sold price was $306,000. That spread tells me sellers need to respect the market's pricing lane. A typical sale also took 37 days over the previous 30 days, so I would not assume an overpriced listing will get bailed out quickly. In Houston, TX, new listings entered at a typical asking price of $335,000, but pending homes were closer to $318,950, which is a useful reality check when setting expectations. Start with a price that can compete with the current $320,000 active benchmark and the $318,950 pending benchmark. Plan for negotiation instead of insisting on full asking, because recent closings landed around 96.4% of list. Prepare the home before it goes live, and make the first week count with a price you can defend from day one.
About Dany Lopez
Dany Lopez is a licensed Real Estate Professional affiliated with Exp Realty LLC, specializing in the Houston market. With a focus on strategic marketing and deep local knowledge, Dany Lopez provides clients with expert guidance in navigating complex real estate transactions. View full profile →
