Featured Article

Buying in January 2026: Southport, NC market tips for this month

Published on Thursday, January 15, 2026
Bill Frey
Frey Realty NC
Focus areas include Burgaw, Carolina Beach, Hampstead, Kure Beach, Leland, Oak Island, Southport, Surf City, Wilmington and Wrightsville Beach, along with surrounding towns, communities and neighborhoods.
Contact Bill Frey



What can buyers expect in Southport, NC this January 2026? It all starts with sharp data and a winning approach. Have you noticed how momentum is building for affordable homes in Southport, NC this January 2026?

Median sold prices recently hit $595,000, rising by 6.72 percent in just a month, showing why buyers must be both nimble and informed. The market remains busy with nine new listings and properties ranging from $369,900 to $1,299,500. The list-to-sold price ratio at 95.7 percent suggests sellers are not giving much ground, so buyers who hesitate may lose out. It is it a good time to buy in Southport, NC? With 3.95 months of inventory available, opportunity does await — but readiness is key.

Setting Up for Success: January 2026

Buyers are facing tight timelines, with homes staying on the market a median of just 3 days (for closed sales). The average price per square foot among actives is $347, keeping budgets in sharp focus for each search. Rental options continue to see movement too, holding a median price of $2,250 and leasing within about 15 days. Bill Frey guides buyers step by step, from pre-approval to tailored searches across all January 2026 listings.

The lowest closed sale this month was recorded at $115,000, while the highest was a sprawling home closing for $1,700,000. These extremes open the door for both first timers and those seeking luxury. Use this data when deciding how to sell your house fast in Southport, NC — highlight competitive position and precise pricing.

Tour Smarter, Offer Stronger

Use January 2026 data with Bill Frey to decide when to list, buy, or hold in Southport, NC. Your home search deserves the latest market insight.

| Explore the market page

How Buyers Can Gain an Edge

In January’s motivated market, buyers should be prepared to view homes quickly, work closely with their agent, and use the numbers to guide every offer. Sellers and renters are also benefiting from this energy - as homes and leases are moving rapidly. Bill Frey has helped countless buyers navigate the busy winter season, making each move count in Southport, NC.

Key Buyer Tips for January 2026

  • Monitor days on market and price shifts
  • Confirm pre-approval before your search
  • Get real-time alerts for new listings
  • Be ready for swift negotiations

Ready to Buy in Southport, NC?

Take advantage of January 2026’s varied listings and steady price growth. Let Bill Frey put his experience to work for you; he will help streamline your search and optimize your results in the Southport, NC market.

Bill Frey
Written by Bill Frey
Frey Realty NC
Southport, NC market report
Buyer Guidance

Southport, NC Market Report

Get a Southport, NC market snapshot with current pricing trends, inventory levels, and property insights tailored to the neighborhoods you care about.

Southport, NC home valuation
Seller Strategy

Selling in Southport, NC

Get a clear estimate of what your Southport, NC home could sell for in today's market, based on recent comparable sales, local demand, and how your property is positioned.

Connect with Bill Frey
Work With a Professional

Your Southport, NC Real Estate Resource

Not sure which Southport, NC neighborhoods fit your lifestyle or budget? I'll help you narrow options, avoid surprises, and make confident decisions whether you're buying, selling, or investing.



More from Bill Frey in Southport, NC

Recent market reports and neighborhood articles in this area.

Southport, NC Supply vs Demand: Market inventory for January 2026

Published on Wednesday, January 14, 2026
By Bill Frey Frey Realty NC

For Sale or For Lease: Southport, NC’s market in January 2026

Published on Tuesday, January 13, 2026
By Bill Frey Frey Realty NC