As we move into mid January 2026, Frisco, TX homesellers and buyers are facing meaningful movement in listing and sales prices. New data show the median list price set at $699,792 and a 3.5 percent drop in median sold price to $627,500, reshaping the landscape for those entering the market. What does this mean for your clients this January 2026?
With inventory measured at 3.37 months, buyers are discovering expanded opportunity windows while sellers must work harder to stand out. Frisco, TX price negotiation has grown notably, with agents observing a sold-to-list price ratio of 95.8 percent and sellers willing to lower prices by as much as 6.2 percent. Both sides should align their strategies to this new pace and tone as listings spend a median of 49 days in RPR.
Current Metrics: Why They Matter in January 2026
These shifting numbers offer a dynamic entry point for buyers and sellers. The wide listing range from $329,900 to $8,000,000 ensures that affordable homes in Frisco, TX this January 2026 are available for various needs. Meanwhile, for homeowners weighing when and how to sell your house fast in Frisco, TX, competitive pricing and strong marketing will directly impact days on market.
Plan With Confidence This January 2026
Get a clear plan from Mercy Le Fevre based on real activity in Frisco, TX this January 2026.
Agent Advice: Using the Numbers to Guide Clients
Mercy Le Fevre highlights that properties in Frisco, TX are moving. For buyers, it is worth tracking days on market and watching for newly discounted listings as negotiation leverage increases. Sellers should be proactive by launching open houses, making cosmetic upgrades, and working with accurate comps—especially if their property has sat for over a month.
List and Sale Price Performance in January 2026
Active listings: $699,792 median. New listings: $669,950 median. Closed volume (last 50): over $36,693,848. The months supply relaxes competition and creates steadier pricing, but sellers must maintain flexibility to meet informed buyers. Buyers are often seeking affordable homes in Frisco, TX this January 2026 and using days on market to their advantage.
Key Practices for Success
- Track price movements and reductions on active listings
- Advise sellers on staging and pricing against the $710,400 median property value
- Prepare buyers for the negotiation room with knowledge of the 95.8 percent sold-to-list ratio
Rental Market Updates for January
If clients seek rental options, guide them to compare amenities, property ages, and total costs. The rental market data this period is drawn from individual listings (ranging $1,950 to $8,000 per month) rather than aggregate trends, so personal agent advice is key for finding the best match.
This month, Mercy Le Fevre is ready to support you and your clients with data driven strategies and in depth local insight across Frisco, TX. Ask early, act confidently, and let the January market work for you and your clients.
