I focus on the number that protects your leverage before the first showing.
When a home hits the market in Oak Grove, MO, pricing is the first real decision, not the last one. Last month, the median list price sat at $399,900 while the median sold price was $292,402, and that gap is where my strategy starts for a seller.
I would not guess at price from a headline number alone. Oak Grove, MO had 3.47 months of inventory last month, which tells me there was enough supply to make pricing discipline matter from the beginning. That is why I push the opening price before anything else. If the list price starts too far away from where buyers are actually closing, the home can lose momentum before the right audience ever gets a fair look. Anchor the list price early. Protect the first impression. I would also watch the homes that are already in the market, because the active side gives me the clearest clue about where buyers are being asked to stretch.
About Dave Mort - Realtor
Dave Mort - Realtor is a licensed Real Estate Professional affiliated with REMAX Heritage, specializing in the Oak Grove market. With a focus on strategic marketing and deep local knowledge, Dave Mort - Realtor provides clients with expert guidance in navigating complex real estate transactions. View full profile →
