Set a number that attracts buyers without leaving money on the table
You're trying to decide how aggressive to price before you put your home on the market. My guidance is to price where buyers can say yes fast, because the market has been rewarding correctly priced homes far more than "testing" a premium.
Here is the constraint I plan around based on the previous 30 days a typical sold price in Chesterton, IN was $330,000 last month, while a typical list price for active homes was $400,000. The practical impact is that list prices and closed prices can live in two different worlds, and sellers get hurt when they assume the list world guarantees the sold world. Some metrics were not reported for this period. What is clear is that buyers have been closing near asking overall 99.2% last month, so the listings that are priced right tend to keep their leverage, while the ones that miss the mark often have to chase the market. Price to create urgency, not curiosity. Use the most comparable closed sales as your anchor and treat your "dream number" as a separate conversation from your market number. Build your launch around clean, simple terms that buyers can say yes to, because last month buyers in Chesterton, IN were generally paying close to asking when the price made sense.
About Terry Hosick
Terry Hosick is a licensed Real Estate Professional affiliated with Remax, specializing in the Chesterton market. With a focus on strategic marketing and deep local knowledge, Terry Hosick provides clients with expert guidance in navigating complex real estate transactions. View full profile →
