Prep and pricing decisions that match what buyers have been paying lately.
You are deciding whether to list now or wait until your home is perfect. My answer list when you can present clean and price with discipline, because recent sale prices have been close to asking, and that rewards sellers who start right.
Here is the constraint I plan around based on the previous 30 days a typical sale closed at 98.8% of asking last month in Brighton, CO across single-family and condo/townhome properties. A typical sale price was $518,000 last month, and the typical asking price among active listings was $525,000 last month. Where people get this wrong is assuming close-to-asking means you can start high and negotiate later. Some metrics were not reported for this period. What is reported still supports a clear approach when buyers are generally landing near asking, pricing and presentation carry more weight than gimmicks, because buyers can compare your home to alternatives and punish overreach by moving on. Start with a pricing conversation anchored to the current reality if buyers have been landing near 98.8% of asking, I recommend positioning your list price so it is defendable on day one, not aspirational. Get your home photo-ready and inspection-ready so buyers can justify paying near asking without feeling like they are buying a project. Set expectations on timing with 74 days as a typical sale timeline last month, plan for showings and negotiation to be a process, and avoid making a panic price move after the first slow weekend.
About Donna Ehnert
Donna Ehnert is a licensed Real Estate Professional affiliated with The Mint group at eXp, specializing in the Brighton market. With a focus on strategic marketing and deep local knowledge, Donna Ehnert provides clients with expert guidance in navigating complex real estate transactions. View full profile →