Set your number with proof and protect your leverage.
You're deciding where to price your home so it sells without leaving money on the table. My answer in Loveland, CO is to price in a way that respects two realities at once what buyers are paying relative to asking, and how long a typical sale is taking.
Here is the constraint I plan around based on the previous 30 days a typical closed sale in Loveland, CO landed at 98.8% of the asking price last month. Over that same period, a typical closed price was $529,000, and a typical sale took 59 days. On the active side, a typical asking price was $529,910. That matters because your list price is not just a number, it is a filter. When buyers have recently been closing at about 98.8% of asking, overreaching usually turns into extra days, extra negotiating, or both. Some metrics were not reported for this period, but the combination of near-asking outcomes and a 59-day typical sale timeline is enough for me to recommend a pricing plan that is tight, defensible, and ready for real negotiation. Start with a pricing range that you can justify against recent closed outcomes, not just neighboring active listings, and leave room for normal negotiation around that 98.8% benchmark. Prepare your home and your disclosures so the buyer can move confidently if a typical sale takes 59 days, anything that removes uncertainty can shorten your path to closing. Decide in advance what you'll do if you do not get strong activity early, because your leverage is highest when the home is new and the story is clean.
About Donna Ehnert
Donna Ehnert is a licensed Real Estate Professional affiliated with The Mint group at eXp, specializing in the Loveland market. With a focus on strategic marketing and deep local knowledge, Donna Ehnert provides clients with expert guidance in navigating complex real estate transactions. View full profile →