If you are deciding where to set your asking price, recent numbers point to a careful strategy.
If you are getting ready to put your home on the market, the real question is whether you can push price or whether you need to stay disciplined from day one. My answer is clear in Frisco, TX, sellers still have an edge, but the right move is to price against what buyers are actually closing at, not just what active listings hope to get. Over the previous 30 days, a typical sale closed at $614,900 while typical active asking prices sat at $722,090.
The gap between current asking prices and recent closed prices matters. Last month in Frisco, TX, a typical home for sale was listed at $722,090, while a typical closed sale landed at $614,900, and recent offers averaged 97% of asking. A typical sale also took 41 days, which tells me sellers still have leverage, but not enough to ignore where buyers are drawing the line.
For a seller, that creates a simple pricing rule lead with a number that matches the market's closing behavior, not the highest number you see online. Frisco, TX is still described as a seller's market, yet supply stood at 3.61 months last month, and that is more room for buyers to compare options than many owners expect. I would treat that as a market that rewards precision, not overreach.
Start with the recent sold range before you lock your list price. Compare your home's condition and features to listings that are already under contract around the $675,000 to $700,000 range, because that is where newly pending and pending homes were sitting recently. Price to attract serious offers early, and set a review point if activity is soft rather than waiting too long to adjust.
