I keep the discussion simple when the price spread is easy to see.
The pricing picture is easy to miss if you only glance at one number. In Choctaw, OK, the typical list price was $262,136 last month, while the typical sold price was $238,000, and I want that spread in view right away.
A typical list price was $262,136 last month, and a typical sold price was $238,000. I would use those two figures together, because the gap between them is the clearest clue about how buyers and sellers are meeting in the middle.
In Choctaw, OK, that tells me precision matters more than optimism. A price that drifts too far above the sold number has to work harder, and that can affect how quickly serious attention shows up.
I would tighten the price conversation before launch. I would also keep the recent sold number close as a reality check, especially if the goal is to avoid a slow start.
