The market gives a clear reference point if you use it well.
Pricing a home in Preston Hollow, TX gets easier when I anchor it to real completed deals. Last month, the typical sale was $942,000, and I would start there before I considered anything else.
Last month, the typical sale was $942,000, and that is the number I would treat as a serious reference point in Preston Hollow, TX. It is the closest thing to a reality check when a home needs a pricing decision.
The market also showed 6.63 months of inventory, which means the environment still gives shoppers options. For sellers, that is a reason to be careful on launch pricing for buyers, it is a reason to keep comparing instead of rushing into the first choice.
I would use the $942,000 anchor to frame your expectations, then decide how much flexibility belongs in the first ask or the first offer. After that, I would keep the rest of the process clean and direct.
