What to do before photos and showings begin
Deciding how much prep is actually worth doing before you list? My answer is to focus on the upgrades that help you sell inside the typical market timeline, because last month buyers were paying close to asking when a home showed well. In Okotoks, AB, a typical sale took 41 days last month and purchases landed around 98.3% of asking.
If you only remember one closed data point right now, make it this homes in Okotoks, AB sold for about 98.3% of asking last month, with a typical sale timeline of 41 days. In the same period, 36 homes sold, 63 new listings came on, and 96 homes were available, with supply at 2.67 months. Where people get this wrong is they assume prep does not matter if buyers are active. Some metrics were not reported for this period. Still, when closings cluster close to asking, it usually means presentation and pricing discipline separate the easy sale from the stressful one. Make your prep list short and visible clean, declutter, and handle the obvious deferred maintenance so buyers can justify paying near asking as they did last month. Align your pricing and launch schedule to win the first 41 days, since that was the typical pace to sell last month. If your home is competing near the $612,300 benchmark range last month, tighten your photos, staging, and showing availability so you capture the buyers who are already paying close to list price.
About Eric Dennis
Eric Dennis is a licensed Real Estate Professional affiliated with CIR REALTY, specializing in the Okotoks market. With a focus on strategic marketing and deep local knowledge, Eric Dennis provides clients with expert guidance in navigating complex real estate transactions. View full profile →
